I remember as a kid, Bratz dolls had shoes that were inseparable from their feet.
If you wanted to take off a Bratz doll’s shoes, you’d have to sever them at the ankle. That made it really hard to interchange shoes between the different Bratz dolls. The skin tones wouldn’t match, and it would look really off. My six year old self was not happy with the set up.
OMG, did you sense this metaphor coming? I am the opposite of a Bratz doll shoe. I am versatile. I can match your brand voice while injecting life into your copy--there will be no mismatch here.
My copy can be serious. Or it can be playful, if that’s what you like.
So far, I’ve written for nearly 20 clients -- companies doing everything from B2B software sales to water filtration to weddings to making the machines that print out chocolates. That’s B2B, B2C, and even C2C (if you count me selling my personal used clothing items and giving them weird descriptions on Depop as “copy”).
To be honest, I’m constantly thinking about this. I’m pretty bullish on the potential of AI to make the research process and content ideation easier on writers and marketers. But my content will always be written primarily by a human, for humans.
Feel free to read more of my unfiltered, ongoing thoughts on AI at my Substack, HYPERLINK.